Rosalyn L. Farmer
Technology is about innovation and innovation in business is all about doing things differently in order to provide better products and solutions. Technology is not just essential for day-to-day business processes, but it can also help companies to achieve growth and success when utilized effectively. Successful businesses don’t view technology simply as a way to automate processes, but instead as a new way of doing business. In this article, we explore some of the many ways that technology can support business growth.
Businesses are now operating in an era where having a strong digital presence is essential, not only for success but for survival too. The lack of a strong digital presence is thought to be a contributing factor in the failure of many businesses. The key is to develop a clearly defined digital marketing strategy; your aims, your tactics and how you’re going to measure performance. Many companies are digitally active but do not follow a defined strategy. This can lead to resources being wasted and opportunities being missed.
A good website is essential for the vast majority of businesses. This doesn’t just mean something that looks pretty; an effective website should be user-friendly, mobile responsive and optimized for search engines. The latter, in particular, requires ongoing attention. In addition to a good website, channels such as social media marketing, email marketing, and pay-per-click advertising can be extremely effective. Digital technologies can accelerate business growth because they allow companies to reach a wider audience and build lasting relationships with customers to promote brand loyalty. Investment in mobile technologies can help businesses to promote a happy workforce with staff enjoying an improved work/life balance. This is generally thought to be beneficial for companies, as a happy workforce leads to increased productivity and reduced costs as a result of increased staff retention. Everyone’s a winner. Mobile technologies can give a significant boost to efficiency and productivity because they allow users to complete a wide range of tasks from virtually any location. It has become possible to have full office functionality on-the-go. More gets done because the staff doesn’t have to wait until they are at their desks to respond to colleagues and customers or read and edit important documents, for example.
Mobilizing the workforce via technology can also help a business to make those all-important savings that are necessary to maximize profits and encourage growth. With employees able to work away from the office, savings can be made on physical space and the running costs associated with maintaining larger office premises. To utilize mobile technology for optimal results, businesses should not only invest in mobile devices but also consider cloud solutions that allow users to access the same applications and services from multiple devices and locations. Mobile devices enable effective collaboration so employees can work well as a team even when they’re not in the same physical space.
If businesses are smart about their investments in technology the growth and success will become easier than ever before.
New York native Rosalyn L is the host and creator of the Business and Lifestyle radio show ‘ Words Of Advice’ on Jaundooradio. Her writing has appeared in numerous publications as well and she has worked in online radio for 9 years. Rosalyn L writes about things that fascinate her and uses her writing to share and to educate.
Follow her on Instagram here @MsRosalynOfficial
